During my four years as a Social Media Handler (and Graphic Designer↗) for The USF Institute for Research in Art (IRA)*, I increased traffic and engagement by over 35% on all accounts by implementing successful social media strategies. I handled all accounts, including Instagram, FaceBook, and Twitter (X)—my duties Included:
- Developing and curating engaging social media content around the Museum’s exhibition.
- Copywriting and editing information for different platforms.
- Edit images and videos for social media, following copyright, image reproduction, and usage requirements.
- Extract clips from existing videos and format them for social media.
- Maintain a unified brand voice across different channels.
- Create engaging Instagram stories.
- Interact with users and respond professionally to social media messages, inquiries, and comments.
- Review analytics and monitor social media channels for industry trends / essential events related to the museum.
*Part of the University of South Florida College of The Arts, The USF Institute for Research in Art (IRA) is the umbrella organization for the Contemporary Art Museum, Graphicstudio, Public Art program, and Art in Health. The USF Institute for Research in Art is recognized by the State of Florida as a major cultural institution and is accredited by the American Alliance of Museums.
USFCAMQuest was a week-long social media challenge (during COVID-19) to engage students with the USF Contemporary Art Museum.
The event invited participants to answer questions and interact to win prizes, including gift cards from Tampa locals: Mojo Books and Records, Felicitous Coffee and Tea House, and Kaleisia Tea Lounge! Participants were asked to follow the museum’s account, answer USFCAM Quest questions correctly, and or participate in the Selfie-Wednesday challenge!
ART + ICE
This annual USF #WeekofWelcome event invited students to engage with the USF Contemporary Art Museum's programming and enjoy Icy treats. By tagging @IRAUSF and using hashtags #USFCAM and #CAMwow students enjoyed FREE ice cream treats on the museum patio!
🧊🥶🧊🥶🧊🥶🧊🥶🧊
USFCAM's #5WomenArtists partnership with National Museum of Women in the Arts (@womeninthearts)
In 2020 and 2021 I spearheaded the #5WomenArtists social media campaign for the USF Contemporary Art Museum. Started by National Museum of Women in the Arts (@womeninthearts) in 2020, #5WomenArtists is a social media global campaign promoting gender equity within the arts. Every year the NMWA partners with art institutions all over the world in promoting women in the arts.
Click here for my work as a Graphic Designer↗ at The USF Institute for Research in Art (IRA)
